Who is The Yacht Purser?

Coach | Trainer | Mentor

  My name is Sandra Jordaan. I embarked on my yachting career in 2006 after graduating from university, knowing that I was never going to be happy working a traditional 9-5. I know first-hand how difficult it is to land that first Purser job, despite being highly qualified and with the necessary experience. After tweaking my CV for hundreds of hours and hounding many crew agents, I was fortunate enough to land my first Purser role on a 91m yacht where the captain let me create the program onboard. 


My achievements as a Purser include designing a unique program that gets rid of all the countless Excel spreadsheets and increases efficiency and accuracy enormously. This is also the program I will use should you require a shore-based Purser that the Captain will have access to as well. 


I created The Ultimate Yacht Purser Course out of both a love of teaching and imparting my knowledge as well as the need for a course with very practical content and assignments.   


  • 10 years' experience working onboard private and charter yachts ranging in size from 35m to 91m

  • Strategic Intervention Coach (Robbins-Madanes Training) with Tony Robbins as a teacher

  • Superyacht Management Diploma (MTA, UK)

  • Postgraduate Diploma in Management, Tourism (UCT, Cape Town)

  • Bachelor of Business Science, Accounting, Law and Economics (UCT, Cape Town)

She of the sea ambassador

Why did I choose to become a She of the Sea Ambassador and support diversity and inclusivity in yachting?

I wholeheartedly believe that working in a safe and harmonious environment is a fundamental right of every human being and that this is achieved through changing the culture and policies on board. I have worked hard to change the attitude of yacht pursers to be one of indifference towards crew to one where they have a duty of care to ensure that their teams are safe and able to achieve their personal and professional goals.

I can feel that the yachting industry is changing. By raising our voices around these important issues and creating awareness we are slowly affecting positive change.

To find out more about the pledge head over to


Sandra Jordaan, The Yacht Purser, has made it through to the top three candidates in the annual Acrew Awards for Entrepreneurship. 



For a crew member who has shown entrepreneurial flair. In the two years since departing yachting, Sandra has launched two successful brands (The Yacht Purser and The Yacht Crew Coach), all while juggling a toddler and teaching The Ultimate Yacht Purser Course. #mompreneur

Judging criteria:

  • Leader

  • Networker

  • Project Management & Planning

  • Problem-solving

  • Willingness to learn

  • Creativity

  • Courage

  • Assertive

The three finalists per category are judged by Captains and senior crew, with video interviews and CVs.

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